# 网站分析 ## 目标客户群分析 根据网站内容和菜单，UrbanJngl的目标客户群主要包括： 1. **城市居民**：网站明确提到”urban dwellers, from Tokyo studios to New York lofts”，目标客户是居住在城市公寓、工作室和阁楼的人群 2. **植物爱好者**：特别是对室内植物、盆景、苔藓和玻璃容器植物有兴趣的人群 3. **注重生活品质的消费者**：购买家居装饰品、礼品和家居生活用品的客户 4. **全球消费者**：网站支持全球配送（部分亚洲地区除外），接受多种国际支付方式 5. **追求便捷购物体验的客户**：网站强调”Mindful Checkout”和”Seamless Experience” ## 网站店铺风格分析 1. **现代简约风格**：设计简洁，注重用户体验 2. **自然与城市融合美学**：将植物元素与城市生活结合，创造”urban sanctuary”概念 3. **高端定位**：强调”design-forward”理念和精心策划的产品系列 4. **信任与安全感**：强调安全支付、加密交易和客户服务 5. **环保意识**：使用100%可回收包装，体现可持续发展理念 ## 产品特点分析 1. **尺寸分类明确**：产品按尺寸分类（Mini, Small, Middle, Extra Large） 2. **植物与非植物结合**：既销售活体植物，也销售相关配件（烛台、靠垫、花园工具等） 3. **特殊品类专注**：专注于玻璃容器植物、苔藓、盆景等特色品类 4. **全球适应性**：考虑不同地区海关限制，提供全球配送 5. **完整解决方案**：提供从植物到配件的完整家居美化方案 # Privacy Policy “`html
At UrbanJngl, we cultivate trust with the same care we select our plants. This policy explains how we collect, use, and protect your personal information as you create your urban sanctuary.
Last Updated: October 15, 2023
Introduction
Welcome to UrbanJngl Terrarium Plants (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring your personal information is handled with the same care and precision we apply to preparing your botanical orders. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website terrarium-plants.com or make a purchase from us.
By accessing our website and using our services, you acknowledge that you have read and understood this Privacy Policy. We design our privacy practices to be as transparent and straightforward as our product care instructions—giving you confidence in every interaction with UrbanJngl.
Information We Collect
We collect information that helps us create a seamless experience as you cultivate your personal oasis. The types of information we collect include:
Personal Information You Provide
| Data Category | Examples | Purpose of Collection |
|---|---|---|
| Identity & Contact Data | Name, email address, phone number, shipping/billing address | Order processing, delivery, customer service, order confirmations |
| Transaction Data | Payment information, purchase history, product preferences (Mini, Small, Middle, Extra Large sizes) | Processing payments, order fulfillment, personalized recommendations |
| Communication Data | Email correspondence, chat messages, feedback, reviews | Customer support, service improvement, community engagement |
| Account Data | Username, password, account preferences, wish lists | Account management, personalized shopping experience |
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages viewed, time spent on site, clickstream data, referring website
- Location Data: Generalized location (city/country level) to determine serviceability and regional preferences
Mindful Note: We never store your complete payment card details. All payment transactions are encrypted and processed by secure, PCI-compliant third-party payment processors.
How We Use Your Information
We use your personal information with intention and care, much like we prepare your botanical orders. Our primary purposes include:
- Order Fulfillment: To process and deliver your purchases—whether it’s a Mini | under 20 cm houseplant for your desk or a statement Extra Large | >130 cm centerpiece.
- Customer Service: To respond to your inquiries, provide support, and handle returns or exchanges under our 15-day return policy.
- Personalization: To tailor product recommendations based on your preferences (such as Terrarium plants, Bonsai, or Home & Living accessories).
- Website Improvement: To analyze how visitors interact with our site and enhance your browsing experience.
- Communication: To send order confirmations, shipping updates, and (with your consent) occasional newsletters about new botanical collections.
- Security: To protect against fraudulent transactions and unauthorized access to your account.
- Legal Compliance: To meet our legal obligations, including tax calculations and customs documentation for international shipments.
We process your data based on one or more of the following legal grounds: your consent, performance of a contract with you, compliance with legal obligations, or our legitimate business interests (which we always balance with your privacy rights).
Sharing and Disclosure
We value your trust and only share your information when necessary to complete your urban sanctuary journey:
Service Providers
We engage trusted partners who assist in our operations:
- Payment Processors: Secure handling of transactions (e.g., Stripe, PayPal)
- Shipping Carriers: Delivery of your orders (e.g., FedEx, DHL, local postal services)
- IT Service Providers: Website hosting, maintenance, and analytics
- Marketing Platforms: (Only with your consent) For newsletter distribution
Legal Requirements
We may disclose your information if required by law, such as in response to a court order, subpoena, or government request.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with appropriate privacy safeguards.
Global Urban Community Note: As we serve customers worldwide from our Los Angeles base, your data may be transferred to and processed in countries outside your own. We ensure such transfers comply with applicable data protection laws through appropriate safeguards like Standard Contractual Clauses.
Data Storage and Security
We protect your information with the same dedication we apply to stabilizing living plants in our 100% recyclable packaging:
Storage Duration
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Transaction data is typically kept for 7 years for tax and accounting purposes.
Security Measures
- Encryption: We use SSL/TLS encryption to protect data in transit, and encrypt sensitive data at rest.
- Access Controls: Strict access limitations ensure only authorized personnel can access your personal information.
- Regular Security Assessments: We periodically evaluate and